Although dazzle and flare is the main way the casino attracts crowds to enter the premises, the casino has a number of other marketing tricks up its sleeve to make sure that once inside the players stick around for as long as possible. Casino games such as the slot machine are often based on familiar television shows or movie stars so that the familiar face on the machine will lure the player to the machine. Familiarity is useful in both getting the players to the machine and then making sure that they continue to play a game where they feel comfortable. This is a marketing form that is common both to the online casino and the land based casino. Studies have shown that the casinos will also sometimes spray a pleasant smell near certain areas of the slot machine in order to keep players happy.
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